Traditionally know as menswear, a designer wants to create ties tailored for women. Allié Merrick is here to tell us about "IF THE TIE FITS"
In partnership with online retailer Skinny Tie Madness, Merrick will market this line of ties to women with inspiring
messaging, photography and events. Dared to own their story, ladies will be invited to 'let their tie tell their tale' by becoming part of the brand through #MyTie selfies and stories shared online.