It's every amateur inventors dream -- a chance to bring their concepts to life.

In a new TV competition, "The Toy Box," a group of toy inventors will compete for the grand prize, a spot on the shelves at Toys R US.

But first, they have to get past their biggest critic -- kids!

The show first airs Friday, April 7 at 8 p.m. on WZZM 13.

Modern Family's Eric Stonestreet is the show's host. He joined My West Michigan with more on the new show. You can watch his interview in the video above.

►Make it easy to keep up to date with more stories like this. Download the WZZM 13 app now.

Have a news tip? Email news@wzzm13.com, visit our Facebook page or Twitter.