It's been just over a month since Mr. Alan's opened a new location in West Michigan.

This is the second store in the Grand Rapids area for the 43-year-old family-owned company -- the first being in Kentwood.

Kris Holowicki, marketing director, gives My West Michigan a glimpse inside the new store.

Mr. Alan's carries the most in-demand sneakers and premium sportswear and is known for holding fun events to launch new products; some events see customers lining up overnight to get hold of rare sneakers.

Mr. Alan's is located at 1254 SW 28th St. in Wyoming.

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