Snapology Jewelry is a high fashion, affordable and interchangeable jewelry line, founded in West Michigan.

Owner, Bryan Heiss joins My West Michigan with a look at their unique pieces.

According to their website, Snapology started in July 2014 as an idea. Over the next year and a half, the founders, Heather and Bryan Heiss designed what Snapology is today -- a direct sales jewelry company with a patent-pending, snap based jewelry line.

Snapology is based in Spring Lake.

To learn more about their product, visit their website.

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