Fox Subaru is holding a marathon kissing contest -- the prize: a brand new 2017 Subaru Impreza.

The person that is able to keep their lips on the vehicle will be awarded the car.

The contest started at 7 a.m. Monday morning with 20 people vying for the prize. The contestants are given a 10 minute break every hour. The rest of the time, they must keep their lips on the car.

Organizers say it could last until Wednesday night or Thursday morning before a winner is determined.