A new donut shop opened its doors to West Michigan customers today.

The Donut Conspiracy is located on the East Beltline, just south of Meijer on the Knapp Street. The first person in line got free donuts, and the first 100 customers that arrived were entered into a drawing to win free donuts for a year.

They started their grand opening celebrations at 6 a.m. Saturday, Oct. 1, and will be open until 9 p.m.