West Michigan home builders are confident they will find success this fall during the semi-annual Parade of Homes. Their attitude is due in part to their past success with the event.

Before the Home Builders Association of Greater Grand Rapids' Parade of Homes this spring, 20 of the 40 houses built were purchased.

Executive officer Andy Lofgren says that is a sign of confidence in the market. He says local attractions like ArtPrize and numerous breweries boost builders' confidence that people will be buying homes in Grand Rapids. He believes the city is now appealing to a wide variety of people, including millennials, families, and retired baby boomers. These are all positive signs for long term sales in West Michigan.

The fall Parade of Homes is currently underway in and continues through Saturday. 40 homes are on display.

By 2017, Lofgren hopes to increase exposure for the Home Builders Association to 12 months of the year.

You can read the entire story on the website of our partner, the Grand Rapids Business Journal, or pick up this week's edition of the Business Journal on your newsstand.