An enhanced enforcement campaign gets underway on Wednesday targeting motorists who drive under the influence of alcohol or drugs.

“Our goal is to help people make the right decision, to find a safe ride home if they’ve been drinking,’’ said Michael L. Prince, director of the Michigan Office of Highway Safety Planning.
He was one of several people who spoke at a news conference Monday in Grand Rapids to announce the Drive Sober or get Pulled Over campaign.

Officers from more than 175 agencies, including the Michigan State Police and local departments, are participating in the annual campaign which runs from Nov. 22 - Dec. 10. The Michigan Office of Highway Safety Planning says $660,000 will finance the stepped-up enforcement campaign.

“Don’t offer to drive if you’re planning to drink,’’ Prince said. “Plan a safe way home for you and your friends.’’

In 2016, 416 people died in Michigan as a result of alcohol and/or drug-involved traffic crashes.

“We’re encouraging everyone to pause and do a 360-degree assessment of how they plan to get home safely – before they begin to drink,’’ Prince said. “Before you leave for a night out, consider these questions: How will you get there? How will you get home? Who is coming along?’’

State Police Lt. Chris McIntire said troopers will concentrate efforts on freeways and state highways while local agencies will keep an eye on other roads.

“These extra patrols are focused just on finding those drunk drivers,’’ McIntire said. “That perception that maybe you can find one of those back roads to get home truly isn’t reality. We’ll find you.’’

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