With celebrities like Tim Gunn calling out the fashion industry for failing to cater to women of all sizes, Meijer is making some changes.
Tuesday, Nov. 1, the retailer announced the plus-size departments in all stores across the Midwest will be integrated into missy and women’s -- placing straight and extended sizes on one rack.
According to a press release, Meijer "is proud to create a shopping experience based on trends, not size."
“Over the past few years, we’ve placed an increased focus on bringing more on-trend, affordable apparel to our customers,” said Peter Whitsett, executive vice president of merchandising and marketing in the release. “This fresh approach to shopping represents a continuation of that commitment, giving our customers the trends they’re looking for, regardless of what size they wear.”
As part of this change, Meijer is also rolling out equal pricing for all women’s apparel items, no longer charging more for plus sizes despite the higher production costs. There are no plans to raise existing clothing prices.
This shopping experience is currently available in 15 Meijer stores. Customers will see a full roll-out to all 230 stores by early 2017.