The 321 Go! retail pitch competition is featuring four local business owners looking to open their store in downtown Muskegon.

The competition will decide the retailer who will move in this summer.

According to a press release, 321 Go! is a collaboration of Downtown Muskegon Now, the Muskegon Innovation Hub at Grand Valley State University and the Muskegon Lakeshore Chamber of Commerce to give downtown redevelopment a boost, help establish a new downtown retail outlet and at the same time support the resurgence of Midtown.

Related: Free retail space available in Downtown Muskegon

The winner will receive business services valued at more than $15,000 and six months free rent in Midtown.

Four finalists have been chosen from nearly a dozen applicants for the pitch event at 5:30 p.m., Thursday, April 13, at the GVSU Muskegon Innovation Hub.

The 3,2,1 Go! finalists are:

  • Simply Vintage Design, Sheeka Hawkins owner. The creator of affordable jewelry where every piece will be personally designed and handmade, offering quality over quantity.
  • East of Eden Wellness Spa, Jodi McClain owner. This destination wellness business will offer floatation and dry salt therapy along with message.
  • The Occidental Barbershop, Emily Prow owner. An all-in-one men’s grooming center in a retro, vintage and eclectic environment that will provide both services and products.
  • SkeeTown Nutrition, Shuan Hladki and Rebecca Holtz owners. This nutrition club and shake bar will offer a space for the community to gather for a healthy meal and personalized coaching.

The winning business selected by a panel of experts will need to be ready to open in June and be able to operate at least 18 months.

Additionally, the prize package includes legal, accounting, marketing, architectural and design services.

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Kayla Fortney is a digital producer at WZZM 13. Have a news tip? Email, visit our Facebook page or Twitter.