The transformation of a lakeshore grocery store chain is complete with the opening of three Great Lakes Fresh Market stores.

The company took over Plumb's in February.

Since February Great Lakes Fresh Market has been renovating locations in Whitehall, North Muskegon, and Muskegon Township.

Friday, June 30 a grand opening was held at the store on Whitehall Road in North Muskegon.

Customer turnout was so impressive the store manager had to hold a ribbon cutting ceremony early and open the doors to eager customers.

A long line of shopper were waiting to enter the store.

"This is my city," said Sabina Freeman of North Muskegon. The former Plumb's store in her back yard could have become a large empty building.

"Yes it could have been, but it isn't, and we are happy," said Freeman.

"This is a go to place for our community," said Patricia McKibben, North Muskegon Mayor pro tem. "It is good for everyone in the community."

The store does not have self-check out equipment. .

"It is so impersonal, there is no interaction, and that is not what we are about," said Jan Handley, Great Lake Fresh Market North Muskegon Assistant Store Director.

Managers are proud of the new shelves, flooring, and cases. There's new organics lines, wines, and specialty items like an olive oil and vinegar station.

The new grocery chain also offer employment to 125 Muskegon County residents.

"It is better now," said shopper Lorraine Martinez.

A Plumb's store in Newaygo that closed earlier this year opened under the Leppink's chain.

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