Bell ringers for the iconic Salvation Army Red Kettle Campaign have started this Friday, Nov. 11 in an effort to meet $1.6 million Christmas goal.

The Red Kettle Campaign officially kicked off at noon on Friday, with the first ring of the Christmas bell at the Knapp's Cross D&W Fresh Market, located at 2000 East Beltline NE in Grand Rapids.

In addition to the tradition red kettles, the Salvation Army is giving the public the ability to donate online and share their reasons for doing good and educating friends about the services the Salvation Army provides. This year marks the third year that people are able to donate online.

"The Salvation Army is grateful for our long-standing relationship with SpartanNash. Last Christmas alone, kettle donations at SpartanNash locations in Kent County topped $161,000," said Major Norman Grainger, Kent County Coordinator.

Quite literally, we could not provide the variety of programs and services in Kent County without the generosity of SpartanNash and their customers."

SpartanNash has hosted bell ringers for more than 20 consecutive years in locations including Family Fare, D&W, Forest Hills Foods, ValuLand and VG's.

"SpartanNash is proud to be a longtime participant in The Salvation Army's Red Kettle Campaign," said Jamie Allen, SpartanNash Community Engagement Specialist.

The bell ringers provide a reminder of the true power of sharing and caring during the holiday season."

For more information about the Salvation Army and the Red Kettle Campaign, visit