Close Kraft's Viral Ad Encourages You To 'Swear Like a Mother' Kraft is encouraging moms to 'swear like a mother' in their new viral campaign just in time for mother's day. Maria Mercedes Galuppo (@mariamgaluppo) has more. WZZM 10:51 AM. EDT May 09, 2017 TRENDING VIDEOS WZZM Live Radar WMU graduate Matt Mika shot at congressional baseball practice Mother's boyfriend blamed in death of boy President Trump: Suspect in congressional baseball shooting has died Tree falls on girl at Grand Haven Park Woman receives 7th OWI conviction Rep. Steve Scalise, others shot at congressional baseball practice Grand Rapids Griffins win 2017 Calder Cup WUSA Breaking News West Michigan Humane Society holds summer camp More Stories At UN, Trump threatens to 'totally destroy North… Sep 19, 2017, 10:44 a.m. Fatal hit-and-run driver charged in court Sep 18, 2017, 10:15 a.m. Vandals damage over 40 cars on Grand Rapids' west side Sep 18, 2017, 5:26 p.m.