With his name hot in the headlines amid political talk, Kid Rock got down to music business early Friday morning, releasing a pair of music videos and announcing a 2018 concert tour.
The Michigan-bred star taps two sides of his musical personality with the two new songs. "Greatest Show on Earth" is a guitar-driven rocker that nods to the late-'90s era of albums like "Devil Without a Cause." The other, titled "Po-Dunk," is a beer-drenched blues tune laced with slide guitar.
Both songs, the product of ongoing studio work in Nashville, were accompanied by YouTube video releases that went live after midnight.
The new music comes as Rock continues to tease a run for U.S. Senate, including a website — KidRockforSenate.com — that earned him widespread attention this week. Media skepticism about his political plans prompted a fiery response Thursday from the 46-year-old Romeo native, as he hyped his upcoming music and declared it to be "strategy and marketing 101!"
The video for "Greatest Show on Earth" is capped with a tease to an upcoming tour: "COMING TO A CITY NEAR YOU ... 2018." It would be Rock's first full-scale slate of concert dates since 2015.
The video is a retrospective of the rap-rocker's career, with scenes ranging from his breakout Woodstock '99 performance to his 40th birthday concert at Ford Field in 2011. Also shown is footage of his myriad guest appearances through the years, onstage with Aretha Franklin, Peter Wolf, ZZ Top and others.
Dates for the 2018 tour haven't been announced, but Kid Rock already has a handful of other shows in the books, most notably a six-show run to open Detroit's new Little Caesars Arena in September.
Rock emphasized in his Thursday post that he won't be sticking with traditional practices as he unveils new music: "No plans for an album or anything else that has been the usual norm in the music business," he wrote, indicating that he has struck a "unique deal" with the music companies BMG, Broken Bow Records, Creative Artists Agency and Live Nation to release his work.
© 2017 Detroit Free Press