Ferris Coffee & Nut to provide official ArtPrize Coffee

There's a new partnership between ArtPrize and Ferris Coffee & Nut to offer guests an official ArtPrize Coffee.

GRAND RAPIDS, MICH. - There's a new partnership between ArtPrize and Ferris Coffee & Nut to offer guests an official ArtPrize Coffee.

This is how the Ferris folks described that partnership: "The ArtPrize Eight theme and design aesthetic is inspired by the creative tension that exists within the fabric of the event -- between art and viewer, artist and venue, public and juried vote. To highlight this tension, the Ferris Coffee team set out to develop a coffee duo featuring contrasting flavors intended to encourage visitors and coffee lovers to step outside of their comfort zones, to try something new and unexpected."

"Given the theme of ArtPrize this year, we wanted to explore the idea of getting people out of their comfort zone through contrasting flavors in coffee," explained Ferris' Director of Coffee, Sam Mirto. "To do this, we sourced a very nuanced coffee from Ethiopia called Ayehu and roasted it two ways. As a lighter roast, this coffee has the clean fruit characteristics commonly associated with naturally processed Ethiopians. Roasted darker, the fruit remains present with some added notes of bittersweet chocolate. This concept positions the consumer at the center of the light-vs-dark roast debate and allows them to challenge their preferences and create their own experience.

The Official Coffee of ArtPrize -- sold in 100 percent compostable packaging -- will be available to purchase at the ArtPrize HUB HQ and select retailers throughout the 19-day event this fall.

Visitors will also have the opportunity to taste Ferris Coffee, including the official brew, across the ArtPrize district -- with the Ferris Coffee Truck making pop-up appearances throughout the city and at milestone ArtPrize Eight events.

On the evening of Sept. 29, Ferris Coffee will hold a Latte Art Throwdown on the Rosa Parks Circle stage.

Baristas from across the country will compete for cash prizes and bragging rights in a no-holds-barred bracket-style throwdown -- employing the mediums of milk and espresso to form flowers, hearts and rosettas in their cups.

The competition will feature multiple one-on-one rounds, narrowing down the field to a final winner -- and the entire evening will be streamed live on the big screen so that visitors can get as close a look at the results as the judges.

For more information, click here.

(© 2016 WZZM)


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