Red Kettle season is here: Salvation Army holds kick off event

The Salvation Army's Red Kettle campaign kicked off today.

GRAND RAPIDS, MICH. - The temperatures have dropped and the bells are ringing, it can only mean one thing -- Red Kettle season has started. 

The 2017 Red Kettle Campaign officially started Friday, Nov. 10 at noon with the season's first Christmas bell ring at the Knapp's Crossing D&W Fresh Market in Grand Rapids. 

The Salvation Army and SpartanNash have been long time partners in gathering donations. Last Christmas, more than $165,000 in kettle donations were gathered at SpartanNash locations in Kent County. Campaign coordinators hope that this year, the community can top that number with a goal of $1.65 million in total. 

Last year, The Salvation Army attempted to raise $1.6 million in funds but fell short with a total of $1.5 million raised. 

"I'm always confident the community will come forward, financially and also volunteer-wise," said Major Normal Grainger of The Salvation Army. "There will be sixty locations where the bells will be ringing."

At the kick off event, there were Christmas carols sang by the Children's Choir from Potter's House and the Salvation Army's Brass Band played some festive tunes. 

The Salvation Army raises money to not only brighten the holidays for families in need, but also provides aid in areas like homelessness, substance abuse, domestic abuse, human trafficking, to name a few. 

For more information about the Salvation Army and the Red Kettle Campaign, click here

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April Stevens is a multi-platform producer at WZZM 13. Have a news tip? Email news@wzzm13.com, visit our Facebook page or Twitter.

© 2017 WZZM-TV


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