The bon-ton Stores Back 2 School Campaign TO SUPPORT
STOMP Out Bullying™
The Back to School campaign will support STOMP Out BullyingTM & "Blue Shirt Day™ - World Day of Bullying Prevention". STOMP Out BullyingTM is a national anti-bullying and prevention non-profit organization. The cause-marketing campaign will continue through October and support friendship, compassion and awareness among youth. National anti -bullying month is October and: "Blue Shirt Day™ - World Day of Bullying Prevention" is held on October 1, the first Monday in October each year, in recognition of anti-bullying. "Blue Shirts" go on sale starting August 1 and will be sold through October 1, 2012. Bon-Ton Stores will be the exclusive online and in-store retailer of the official "Blue Shirts" to support the cause.
STOMP Out Bullying™ - the leading national anti-bullying and cyber-bullying program for kids and teens is a signature program of Love Our Children USA™ who since 1999, has been the national nonprofit leader and 'Go-To' prevention organization fighting all forms of violence and neglect against children in the U.S.
In 2005, Love Our Children USA™ recognized a critical need to address the issue of bullying and cyber bullying and created STOMP Out Bullying™.
STOMP Out Bullying™ focuses on reducing and preventing bullying, cyber bullying, sexting and other digital abuse, educating against homophobia, racism and hatred, decreasing school absenteeism, and deterring violence in schools, online and in communities across the country. It teaches effective solutions on how to respond to all forms of bullying; as well as educating kids and teens in school and online, providing help for those in need and at risk of suicide, raising awareness, peer mentoring programs in schools, public service announcements by noted celebrities, and social media campaigns. An additional focus educates parents on how to keep their children safe and responsible online.
HOW we are supporting: Bon-Ton supports STOMP Out BullyingTM , you can too - 1) buy Blue Shirt online or in-store a portion of the proceeds goes directly to the cause ($8 from every shirt) 2) show your support on Facebook and we'll donate $1 for every personalized banner 3) Text "friends" to 266866 and get $20 off $50 purchase, we'll give back $1 to the cause for each text.
Courtesy: Meribeth Verhulst, Younkers