It's a simple word....but it changes your life forever.
Cancer.
(Grand Rapids, MI) WZZM 13 - Almost five million Americans are currently battling breast or prostate cancer, and those numbers are expected to rise. The most powerful weapon in this war is knowledge.
In an hour-long primetime special, you'll see the latest procedures, medical trials, and alternative therapies. Plus you'll learn how innovative new treatments are saving lives without sacrificing quality of life. Surgeons and oncologists from the nation's top hospitals share their knowledge and their hopes for these breakthrough regimens. A second run of the Cutting Edge: Beating Breast and Prostate Cancer will air on Sunday, October 9th at 12:30pm.
There will also be a simultaneous live online chat on wzzm13.com/cuttingedge produced by MedCity Media. The chat will include doctors and medical experts who will respond to viewer's questions and experiences as they watch the show.
WZZM 13 News will also produce a companion series of targeted News stories about cancer which will air in the 6:00pm newscast during the same week.
Cutting Edge; Beating Breast and Prostate Cancer is the second of three prime-time health specials being produced and aired by the Gannett Broadcast division for their stations across the country. The third special, Cutting Edge; Attacking Heart Disease, will air on Wednesday, October 26th at 8pm.
For more information go to www.wzzm13.com
Gannett broadcast stations are: W*USA, Washington, DC; WXIA, Atlanta; WTSP, Tampa-St. Petersburg; KARE, Minneapolis; WKYC, Cleveland; KPNX, Phoenix, KNAZ, Flagstaff and KMOH, Kingman; K*USA, Denver; KTVD, Denver; KXTV, Sacramento; KSDK, St. Louis; WZZM, Grand Rapids, MI; WGRZ, Buffalo, NY; WFMY, Greensboro, NC; WTLV and WJXX, Jacksonville, FL; KTHV, Little Rock; WBIR, Knoxville, TN; WCSH, Portland, ME; WLTX, Columbia, SC; WMAZ, Macon, GA; & WLBZ, Bangor, ME.
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people - and the companies who want to reach them - with their interests and communities. For more information, visit www.gannett.com.
For media inquiries, contact:
Pam Rankin
Marketing Manager
WZZM 13
(616) 559-1480
prankin@wzzm.gannett.com