GRAND RAPIDS (WZZM) - Bing Goei had given thought to running again to be a Republican state representative.  In 2010, he nearly won over democrat Brandon Dillon. 

Goei was on the sidelines until Tuesday when he read the prosecutor's report about Roy Schmidt's effort to recruit a sham democratic candidate after Schmidt changed parties at the last minute. 

"Democracy works best when leaders serve their constituents not themselves," Goei said Friday morning as he formally announced his candidacy at the Goei Center, a conference area adjacent to the business he owns, Eastern Floral.

"For me this is a justice issue," Goei said, noting his life has been devoted to fighting injustice and discrimination. 

Goei understands that he faces a huge challenge in winning the Republican primary, since it will require voters to write in his name on the ballot.   Knowing his name is confusing, Goei will mail all GOP voters in the 76th district a flyer with a peel-off name sticker of his he hopes voters will affix to the ballot.

Goei said Friday he's only aware of three elections in U.S. history where the write-in candidate won.   He hopes to be the fourth.