GRAND RAPIDS (WZZM) -- First there was Gray Thursday, then Black Friday and now it's Small Business Saturday.
American Express came up with Small Business Saturday in 2010. This year, the company is offering $25 back to credit card users who shop at a participating retailers.
"I was out Black Friday yesterday and I figured I needed to put some money back into the local economy today," said Stephanie Johnston of Traverse City.
While small businesses everywhere used Saturday to kick off their holiday seasons, 22 business owners turned Celebration! Cinema South into a one-stop shop.
"I really feel like it's getting it out there for people to see, seeing what the quality is all about," said Nikki Breuker, who sells purses and bags.
That's the issue Breuker and the others face; not all of them have the brick and mortar to back their business up. Their issue is getting their products into the public eye during a crucial revenue cycle.
Tarona Guy brought them all together for the second year at the large movie theater lobby, where an estimated 4,000 people were expected to visit Saturday. Guy sells jewelry, and is on pace to double her revenue from last year to $800.
A spokesman for the National Federation of Independent Businesses says small companies account for more than than 90 percent of all businesses in Michigan, and more than half of the jobs in our state.