GRAND RAPIDS (WZZM) -- Downtown Grand Rapids is attracting more business this holiday season thanks to a month long campaign called "Get Your Joy On."
With all the beautiful lights, trees and decorations there is no doubting downtown is a beautiful place to shop. But many people still don't think of it as the best place to shop, especially for the holidays.
"Downtown being a destination for retail is still a new idea. So, hopefully this will bring people to downtown as a destination," said Abbey Fowler, owner of 6.25 Paper Studio.
Fowler's business, located inside the MoDiv business incubator at 40 Monroe Center, is one of the many businesses participating in the event.
"Get Your Joy On" kicked off December 6th. Participating businesses are offering specials and discounts on shopping, hotel and packages, dining, etc. for the holiday season. There are even some deals on parking to make it easier for customers.
"There are some great shops and 'Get Your Joy On' is a great way to be able to come in and see the stores down here and what is available," said Brian Cousins, consumer engagement coordinator for Wolverine World Wide.
Merchandise inside the company store, also located inside MoDiv, "highlights the best of the brands," according to Cousins.
As an added bonus, many of the stores are offering an extra discount each week.
"Every Thursday the participating retailers that are involved are offering a 20% discount on some items in their store," he said. "Wolverine Company Store celebrates 16 brands this year and four of our brands have opted to participate in that."
Cousins says he's seen an uptick in business since the event started.
"Saturday was amazing. I happen to stop in and there were so many people here. It was like one of our events. It was great to see people come in for regular shopping or holiday shopping," he said. "What we are seeing, now more than ever, is people who once said there is no retail shopping in downtown are finding that, like in MoDiv here, there is a lot more opportunity and a lot more things to offer with some great shops ."
"Get Your Joy On" runs through the end of the holiday season. A list of participating stores and specials can be found on the official website.