More dads are getting involved in shopping for their children's Christmas gifts.
CASCADE TOWNSHIP, Mich. (WZZM) - With Christmas just weeks away, one group of shoppers is changing the way stores do business -- dads.
At the Target in Cascade Township, Ryan Young is making his list and checking it twice. While he's not Santa Claus, he's about as close as a dad gets. Young is buying Christmas gifts for his four children.
"I'm really look forward to Christmas morning and seeing their little faces brighten up when they see the Christmas gifts," says Young.
According to the New York Times, women are earning more money in the workplace these days, so more dads are picking out more of what goes under the tree. Young's wife Kara is also shopping for toys, and says she appreciates her husband getting involved.
"I, of course, welcomed it," says Kara Young. "All the help is good."
The Times reports that major brands like Lego and Barbie are trying to make items more appealing for male customers. The Youngs say they get their children to try different things.
"He gets our Barbie girl into air hockey, I get our son into learning games," says Kara Young.
However, Mike Poirier says in his family boys stick with boys.
"I have a nine year old son, so its easier for me to come up with those gifts than ones for my 13-year-old daughter," says Poirier.
Either way, Ryan Young says its the perfect way for a father to show his love.
"It's important for me to be in their lives. I have a lot of fun with them and they mean a lot to me," he says.
Ryan Young has been ahead of the recent trend and says he has been Christmas shopping for years. Both Young and his wife agree that they come up with the best ideas when they shop together.