The American Pets Products Association reports 53 percent of dog owners and 38 percent of cat owners plan to stick something under the tree for their pet this Christmas.
GRAND RAPIDS (WZZM) -- The holiday shopping rush is underway, and presents for pets are as popular as ever.
More than half of pet owners are expected to splurge an average of $46 this year. The American Pets Products Association reports 53 percent of dog owners and 38 percent of cat owners plan to stick something under the tree for their pet this Christmas. The survey also shows more people will give gifts to other people's cats and dogs this year.
Saturday, Chow Hound Pet Supply at Breton Village was busy welcoming holiday shoppers. This is the first Christmas for Brittany Rynkar's dog, Emma.
"She's my baby," says the Kentwood woman.
Santa Claus also visited the store to take pictures with pets.
"They're our kids so we bring them in and get their picture taken," said Jennifer Roosien.
Other pet owners bought treets for their cats and dogs to drool over.
"I got a stocking, so I'm just going to fill the stocking with toys and treats," said Rynkar.
"I already got her a sweater and a hat, one of those Santa hats, but I'm probably going to get her something else. I spoil her, I really do," said Ric Miller.
And he's not alone. Jason Burns, the assistant manager of Chow Hound, says more people really are spoiling their pets this year.
"I think they're spending more money," Burns says. "It seems more like there's more of a push for that extra gift for their dog or their cat."
"I don't really have a limit, she just gets whatever she wants, really," said Rynkar.
"We're ridiculous with this dog," said Miller.
Although his children are definitely at the top of his Christmas list, Miller says could never leave his best friend out of the picture.
"I just love dogs, I just love dogs, you're going to make me cry, I love them," he says.