GRAND RAPIDS (WZZM) -- The grand opening of Cabela's on Thursday just happens to come at the start of Michigan's longest-running outdoor sport show. The Ultimate Sport Show, which first started in 1946, runs through Sunday at DeVos Place.
Back by popular demand is Lake Ultimate, a 110,000 gallon indoor lake. The event also features kayak and paddleboard demonstrations, fish-cleaning demonstrations, and a rock climbing wall.
"We've got over 300 different exhibitors, generally we're packed from show open to show close. Tons of new features going on, seminars non stop," says show manager, Ben Nielsen.
Admission is $10 for adults, $4 for children between the ages of 6-and-14. Children five and under are free.