GRAND RAPIDS BUSINESS JOURNAL - As mobile device users increase, so does travelers' reliance on apps and online resources for tourism and travel planning.
During the annual Pure Michigan Governor's Conference on Tourism, held in Detroit earlier this spring, Sarah Nicholls and Dan McCole, both assistant professors in tourism at Michigan State University, shared information about the growing importance of social media to the tourism industry.
The use of online resources has grown, with more travelers reading destination reviews and travel blogs as well as posting their own reviews. In addition, more travelers are searching for travel deals via social networking and viewing travel videos and photos online.
To read more, go to the website of the Grand Rapids Business Journal.