Grand Rapids Business Journal: Video games & advertising

8:02 AM, Aug 19, 2013   |    comments
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Call of Duty: Black Ops - from Activision via USA Today

GRAND RAPIDS (G.R. Business Journal) -- You might be surprised to learn who is logging in hours on the newest video games each month. Then again, odds are you may be among the growing demographic of adults sidelining as a gamer.

According to the Entertainment Software Alliance, 58 percent of Americans play videogames and the average gamer is 30 years old and has been playing for 13 years. Additionally, the average age of the most frequent game purchaser is 37.

"The kids of the '80s have grown up, but they haven't given up games for the most part," explained Matt Neilson, director of media at Domoregood|Hanon McKendry.

"Naturally, advertisers are going to follow what people are doing and certainly the amount of money they are spending on these items to try and advertise within these games to reach these people," Neilson said.

You can read the entire article at the website of our partner, the Grand Rapids Business Journal, or pick up this week's copy on your nearest newsstand.

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