1. What exactly is "Intro"?
Gorman's showroom is set up by levels of quality. Good, Better, Best, Exceptional. Intro is a beginning category. It is a starting price point. We say it is "Great Style Quality Furniture at Affordable Prices"
2. What demographic does "Intro" target?
Intro target's the "Starting Out and Starting Over" client. The people that are just getting started with their first home and need furniture at affordable prices, or the people that are starting over. The empty nesters that are downsizing and don't want to spend a lot of money but still want great style and quality furniture.
3. What are the starting prices for "Intro"?
In Intro we have sofas starting at $799, queen beds and dining tables starting at $699. Leather sofas starting at $999, leather recliners starting at $1099, and there are accent chairs and occasional tables as low as $249.
4. Is "Intro" in a specific area in the store?
No, intro is throughout the entire store. You can "Discover intro" while walking through every lifestyle and specialty shop in the store.
5. Could someone furnish every room in their home with "Intro"?
Yes, In Intro there is living room, dining room, bedroom, occasional furniture. There is even home office and entertainment furniture in intro.
6. How do I know when walking through the store what items are "Intro"?
It's very easy to pick out intro Items in the store. They are the pieces with a bright Green tag that says INTRO on them...you can't miss them!
Gorman's Grand Rapids
2320 28th Street SE
Grand Rapids, MI 49508