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Card giants respond with innovation, technology

12:39 PM, Dec 24, 2013   |    comments
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GRAND RAPIDS (WZZM) -- Are you feeling blue this Christmas due to a lack of greeting cards in the mailbox?

Don't take it personally -- you're not alone. Christmas cards are going the way of the one-horse open sleigh and figgy pudding.

Why write out dozens of traditional Christmas cards when an Ecard or Yuletide Tweet will do the same? Americans this year are expected to buy 1.5 billion Christmas cards, a drop of 25 percent over the past decade, according to Hallmark.

The U.S. Greeting Card Association is more optimistic -- it projects 2013 Christmas card sales to hit 1.6 billion. Oh, how things have changed since the days of Currier & Ives.

Today you have talking Ecards, singing cards, photo cards and pop-up cards - such as the one produced by a Grand Rapids artist as the official 2013 White House holiday card. 

Hallmark Cards, the industry giant, offers more than 2,700 Christmas cards, including laser-cut cards and cards with removable ornaments.

American Greetings has stepped up its game with "Winter Wobblers'' featuring "adorable holiday characters dancing to the beat of traditional holiday jingles.'' Iconic holiday characters include a penguin, snowman and puppy.

While it's too late to mail a traditional card with a "forever'' stamp, if you mail today, there's a chance it might arrive Dec. 26. Just change the greeting to "Happy Boxing Day.'

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