SPRING LAKE TOWNSHIP, Mich. (WZZM) -- For automakers, the first days of the North American International Auto Show are all about attracting attention from the 5,000 journalists covering the event.
Chevrolet accomplished that with its newest Corvette, then Ford took back some of the spotlight with a new F-150 pickup. The truck has new aluminum body panels which make it 700 pounds lighter and more fuel efficient.
"We are able to reinvest that weight savings into more towing capability and more payload," said Ford reprehensive Doug Scott.
The newly designed F-150 includes parts made by Lauren Plastics in Spring Lake, including a plastic track on the rear window.
Paul Kessler, director of sales for Lauren Plastics says having a part on the new F-150 has been great for business. He and a company team will be at the auto show this week to see the new truck and look for more parts the company could make.
"As the director of sales, it is also important to say, 'I do not have that piece, I wonder who makes that?' So we are talking to other clients at the show and pointing out our parts and pieces to them."
The truck includes many other Michigan made parts. One of the two F-150 assembly plants is in Dearborn.