Beer of the Day: Founders Pale Joe, brewed for ArtPrize Eight

Adam Schmitt, head brewer at Founders, joined WZZM 13 to show Pale Joe during ArtPrize.

GRAND RAPIDS, MICH. - Since a portion of the WZZM 13 ArtPrize set showcases pieces of what has become known as Beer City USA, we thought it would be fitting to highlight our craft beer scene with a "Beer of the Day."

We're kicking off the series with Founders and their 2016 ArtPrize creation of "Pale Joe."

Founders Head Brewer Adam Schmitt joined the Noon News to tell us what this ale brewed with coffee is all about. Watch his full interview in the video above.

Most coffee beers begin with a dark, stout or brown ale base. Not this one. Your eyes will tell you one thing, but your palate will tell you another. Light in color but full in flavor, this golden ale features notes of gently roasted, fruit-forward coffee. Pale Joe features a special blend of high-end Ethiopian coffee expertly roasted by our hometown neighbors at Ferris Coffee and Nut. It’s the lovechild of your favorite iced coffee and, well, beer. Pale Joe comes in at 5.4% ABV. -

For more information about Pale Joe, click here.

(© 2016 WZZM)


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