DETROIT, MICH. - Eminem's viral video blasting President Donald Trump was filmed during the middle of a workday in a busy Detroit parking deck.
Still, the hoodie-clad rapper and his crew managed to evade detection as the shoot rolled Friday afternoon in the nine-story garage at the corner of First and Fort streets.
Eminem's anti-Trump freestyle rap, broadcast four days later during the BET Hip Hop Awards, garnered round-the-clock news coverage while racking up more than 21 million online views.
"We hid him very quietly," says Terry Scott, manager of First Street Parking. Scott says he and his garage were enlisted because he's a cousin of rapper King Gordy, a longtime Eminem associate. He got the call three days before the Friday shoot.
With 1,450 spots, the garage hums with the coming-and-goings of employees from Comerica, Michigan.com and Wayne County government.
The Eminem team was ushered in early Friday morning through a private back entrance on the deck's Congress Street side. From there they made their way to a wing on the eighth floor, setting up for a shoot that would start after 2 p.m., where Eminem was joined by 10 rapper colleagues including Royce da 5'9", Kid Vishis, new Shady Records signee Boogie and brothers Westside Gunn and Conway.
The entourage also included the four classic 1980s Detroit land yachts parked behind Eminem during the video, bookended by a Cadillac and Buick.
"We were able to block it off," Scott says of the eighth-floor scene. "Everything went well, and nobody even knew he was here."
The video session involved about eight or nine total takes, Scott says.
The final result was a 4½-minute clip with Eminem directing his lyrical vitriol at the president and defending national anthem protests in the NFL. Eagle-eyed local viewers may recognize DTE Energy's headquarters and Doubletree's Fort Shelby Hotel in the background.
"It just took off," Scott says of Eminem's video. "It's the hottest thing going on right now."
Eminem has shown a fondness for Detroit parking decks through the years, most notably the converted Michigan Theatre garage downtown, a setting for key scenes in the movie "8 Mile."
Eminem and Shady Records have tweeted several images from Friday's video set.
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