DETROIT - A new anti-smoking campaign by the U.S. Food and Drug Administration is launching next month in Detroit.
The two-year campaign is aimed at getting smokers to quit by focusing on health issues and the benefits of quitting. According to the federal agency, messages will be displayed in gas stations and convenience stores — retail locations where smokers face triggers, such as cigarette advertisements, and temptation.
The “Every Try Counts” campaign targets smokers ages 25-54 who have attempted to quit smoking in the last year but were unsuccessful.
The campaign launches next month in the city and 34 other U.S. markets. It features print, digital, radio, and out-of-home ads, such as on billboards.
"Cigarette smoking remains the leading cause of preventable disease and death in the U.S.,” said U.S. Surgeon General VADM Jerome M. Adams, M.D., M.P.H., in a statement. “As Surgeon General, I believe sustained and comprehensive efforts, including the FDA’s ‘Every Try Counts’ campaign, are critical to encouraging more Americans to quit smoking and preventing the harms associated with cigarette use.”
Wayne County has a smoking population of 293,563 and a smoking index of 108.
The “smoking index” compares the number of smokers in a county to the national average. An index of 100 is equal to the national average, so the higher above 100 it is, the higher the population of smokers in that county as compared to the national average.
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