Made in Michigan: Better Made potato chips

DETROIT, Mich. (WZZM) -- We all have products that remind us of our childhood, and when it comes to snack foods, one of them is Better Made potato chips.

"The average Detroiter eats seven pounds per person, compared to four pounds per person everywhere else", says Sal Cipriano, CEO of Better Made Snack Foods.

Sal's father started the business in 1930. "It's the name. We make 'em better than everybody else."

Mark Winkelman has been a fan of the chips since he was a kid growing up in metro Detroit. He is now president of the company.

"There's a lot of people in Detroit who grew up eating Better Made chips," Winkelman says. "When they go to the store, that's what they're looking for; it's a comfort food."

This month, the company is celebrating 84 years in business.

The factory is still located in the city of Detroit. The potatoes are purchased from Michigan growers ten months out of the year.

"We use salt from salt mines up in St. Clair, Michigan. The boxes are from a Michigan company. The seasoning, from a place up the street in Sterling Heights," says Winkelman.

Better Made has several varieties of chips, ranging from sour cream to honey barbecue. The products can be found in grocery stores all over the Midwest.

For Sal Cipriano, it's a success story made in Michigan: "We're a Michigan company, we hire Michigan people, we're Michigan owners, and want to stay in Michigan."


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