Michigan woman invents fragrance made specifically for drinking wine

Chanel? Chloe? Burberry?

Nope.

Today's fragrance of choice is wine; specifically, the darling of summer wines, rosé.  And unlike any of the other times I've found myself doused in wine — spills happen, after all  — I'm wearing this on purpose.

Notes of Rosé is the newest fragrance from Kelly Jones, who grew up in Rochester Hills, graduated from Michigan State University and decided to combine two of her favorite things: perfume and wine.

Jones, who is 43 and lives in New York now, had left the automotive industry and was running a fragrance store when a winemaker chastised her for wearing perfume during a wine tasting. The winemaker's reason: The perfume would obscure the fragrance of the wine.

Jones thought differently, however; she thought her perfume enhanced the fragrance of the wine.

And just like that, an idea was born: perfume made with the same scents found in wine.

Jones' New York-based company, Kelly + Jones, sells a variety of wine-related perfumes, including chardonnay and cabernet. But Notes of Rosé  is especially delicious. It's light and floral, and it contains notes of pink currant, osmanthus, herbes de Provence and white woods. Did it make drinking rosé a better experience? I don't know. But people said I smelled great. 

I talked with Jones about wearing wine. Here's a version of our conversation, edited for clarity and length. 

On why wearing wine-inspired perfume isn't the same at bathing in chardonnay or merlot or rosé: "The perfumes smell of the aromas that are so beautiful in wine that we sometimes miss.  They smell like any fine fragrance. You wouldn’t smell and say, 'That’s a wine scent.' You would smell it and say, 'That’s a really beautiful fragrance ... it’s a fragrance that pairs with your wine.' ... It doesn't smell like the alcohol part of the wine, it smells like the notes of the wine."

On the benefit of this perfume: "What happens is when you're swirling the glass of wine, you're kind of sniffing one particular aroma. Then you're smelling the fragrance on your skin, which has matching notes which are in the wine. It just awakens your sensory nerves."

On the correct usage of this perfume: "I certainly encourage you to pour a glass of wine while wearing the fragrance. It creates a multi-sensorial experience ... and enhances all the nuances of the aromas in the glass. However, you definitely can wear the fragrance on its own — it wears beautifully on skin as the loveliest fine fragrance."

On why women love wine: “I think it’s because it’s a chance to relax and it is a chance to turn your senses off to the stresses of every day. …. You can sit with a glass of wine and your senses go on a journey, they go to that vineyard, they go to the beautiful nuances and ingredients that are in that wine.  ...  Women and wine, it has that elegance to it."

On similarities between wine and perfume: "Maybe both are a kind of a ritual. You get home, and you pour that glass of wine. You get ready to leave for work, and you put that perfume on. It’s just something you do that makes you feel good."

On the popularity of rosé: "I absolutely love rosé. Rosé is an acceptable price point, it’s very summery."

On the appeal of her fragrance, Notes of Rosé: "I started out with five other fragrances. I didn’t have a rosé. I started to work on the rosé fragrance. It is a fragrance you can wear year round. Rosé should not just go away after Labor Day, like wearing white.  Now you can wear white all year, so why can’t you drink rosé all year and wear your rosé perfume all year?”

On her favorite wine: “Lately I’ve really been into Viognier,  and that’s a perfume that I’d love to develop next! It's got these really beautiful florals."

Wine and scents

Kelly + Jones makes a number of perfumes that are inspired by the notes — or aromas — found in wine: Notes of Merlot (rhubarb, red currant, mission fig, candied violet); Notes of Chardonnay (honeydew, toasted oak, vanilla blossom, creme brulée); Notes of Riesling (white peach, Anjou pear, bergamot, raspberry leaf); Notes of PInot Grigio (yuzu grapefruit, starfruit, green apple, camellia); Notes of Cabernet (pink peppercorn, black cherry, tobacco flower, vintage leather).

Perfumes are $75 and available at kellyandjones.com.

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© 2017 Detroit Free Press


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