GRAND RAPIDS, MICH. - cultured.GR, a new digital publication launches Wednesday to address the absence of critical arts coverage by local media, according to a press release.
Following a nonprofit model, the publication closes the gap in demand for arts coverage by relying on the support of local arts organizations, foundations and readership, rather than the traditional ad buys on which for profit publications rely.
"The Grand Rapids Art Museum values and welcomes critical review of the world-class art that it brings to West Michigan", says Cia Segerlind, Communications Manager at the Grand Rapids Art Museum, in the release.
Segerlind and other members of the Grand Rapids Cultural Marketing Group began the process of seeking proposals from local media members—including Holly Bechiri, who had recently left her five year stint as Managing Editor at The Rapidian.
"When I heard the Cultural Marketing Group was looking for a way to close the gap in arts coverage, I realized that I had been working through ways to support my local arts community and build solid critical conversation for the past seven years," says Bechiri in the release. "So the CMG's call for a proposal was the perfect opportunity to put it all into practice."
Bechiri teamed up with Marjorie Steele, a freelance writer and communications consultant with startup experience.
cultured.GR's coverage will include arts criticism, reviews, conversations with creators and news.
According to Steele and Bechiri, local arts organizations have expressed the need for critical, authoritative arts coverage.
(© 2016 WZZM)