Pure Michigan released its guide this week, featuring a scene from Holland on its cover.
HOLLAND, Mich. (WZZM) -- Race relations are a hot topic in Holland, after a recent Pure Michigan TV ad is drawing criticism for a perceived lack of diversity.
The city's human relations commission sent a letter on Wednesday with concerns that only the Dutch culture was highlighted for the casting call.
"We always want to encourage embracing our full diversity," says Shannon Garrett, Chair of Holland's Human Relations Commission.
Garrett sent a letter to the Holland Visitors Bureau, after receiving concerns from the community, about a recent casting call for the Pure Michigan shoot.
"The casting call was for people to wear Dutch costumes," says Garrett. "We did have a member of the community come to the commission with a concern that possibly the commercial was going to highlight only the Dutch heritage of the city of Holland. "
The letter also was coincidentally sent on the 50th anniversary of Dr. Martin Luther King's "I Have a Dream" speech, and Holland's Human Relation Commission says the two have a common goal.
"I think it's a good reminder of how far we've come and how far we haven't come yet and I'm not saying the commercial is proof we haven't come that far, but we want to seek every opportunity to promote diversity," says Garrett.
The executive director of the visitors bureau was unavailable and had not yet read the letter, but others at the organization told WZZM 13 the commercial is still in the works.
"No one has seen the commercial, it hasn't been put together, so we don't know what all will be in it," says Wendy Link, Sales Director for the Holland Visitors Bureau.
WZZM 13 asked Garrett if she should wait until the commercial is complete, before making a judgement.
"No I think that while the commercial filming is in progress, now is a good time to remind them," says Garrett.
Next week, the two sides will meet to try to find common ground.
The $300,000 commercial is scheduled to air next year.