Logo for the Swedish clothing company, based fashion retailer Hennes & Mauritz's.
GRAND RAPIDS (WZZM) -- It's not Black Friday just yet but at Woodland Mall, crowds of people waited for the grand opening of H&M, the popular clothing store that at noon.
If you've never heard of H&M, it might sound crazy to wait all night for a clothing store to open. However shoppers could give you many reasons why it's worth it, including winning up to $300 for the first 100 shoppers.
The first H&M store was established in 1947 in Sweden. Now there are more than 3,000 stores in 53 countries.
The company has 104,000 employees worldwide and in the past several months, new H&M stores have opened in Lithuania, Indonesia, and South Africa.
www.Celebuzz.com features many celebrities wearing H&M clothing including Paris Hilton, Lucy Lou, and Kim Kardashian.