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20's

-At this age anything goes as far as color.

-As for skincare, your focus should be protection.

-A great way to get this protection would be a BB cream. This is a 3-in-1 product that generally contains a sunscreen, a tint of color, and a lightweight moisturizer.

30's
-Typically a person who's on the go- Moms, career focused women who are concerned with quick application and long wear. Touch up free application
-A key product we recommend would be a primer. This will blur imperfections and create a long wear to your foundation.
-This is when you typically start to see the first signs of aging- adding an eye cream to your daily routine is an easy way to brighten your eye area.

40's
-Keep it classic- use simple pops of color to highlight your favorite feature
-For instance, the eye area- to create a lifted look you'll want to use more than one shade of shadow. We recommend using a palette to create a more defined eye look.
-For an instant eye lift use brow color to fill in brows and then use a highlighting shadow right under the brow bone.
-As for skincare, this is when you really want to be using an anti-aging serum along with your moisturizer. These will target specific aging concerns i.e. lines, wrinkles, loss of firmness, uneven skin tone.

50's
-We're going back to basics- we'll focus on healthy, hydrated skin. Exfoliation and moisture are key at this age.
-Also, during this time you may start to notice discolorations and hyper pigmentation. A great piece of skincare to add to your regimen would be a serum that addresses breaking up that hyper pigmentation resulting in more even skin tone.
-Find a foundation that has a dewy finish so the skin will look hydrated all day long.
-Another great tip is to use face contouring. You can use your basic blush to create a more defined look.

At Younkers in Holland we offer a wide variety of cosmetic lines. Today thru Tuesday April, 29th we're taking appointments for our Beauty Week Event. For a limited time we have a Gift with Purchase while supplies last. We're also doing a contest on Instagram with before and after pictures. Visit our website at www.younkers.com and click on the Beauty and Fragrance tab for details.

Courtesy: Younkers of Holland

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