GRAND RAPIDS (WZZM) - Inside a warehouse studio on North Monroe, a dozen artists handcraft metallic adornments: Flowers, stars, the word "family." Painted and perfected, they'll hang with tiny magnets, a form of "scrapbooking for home decor." This is the world of Carol Roeda studio.
Carol Roeda began her artistic career over 40 years ago, working with macrame. She migrated through several other mediums, including clay and pottery, fabrics and graphics before settling on her current focus-- metal. She operates three stores in Michigan, employing 40 people. Through a licensing agreement with Demdaco, her wares are now available in over 3,000 other locations.
Her work is known as Move Me. As described on her website: "With the quick click of a magnet, her hand painted metal adornments transform refrigerators, frames, mirrors, lamps, even walls into a means of personal expression, easily changed to express the joy of every celebration, every holiday, every season, for every reason."
On the wall of her studio are the words that motivate Roeda: "Create with Joy." It's what she has done for decades, at first raising funds to adopt a child. The thriving art business that she grew enabled her to send her three children to college, and establish a Made in Michigan art business.