The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot-up from $3.5 million last year and just $42,000 back in 1967.

This year's Super Bowl top 5 advertising trends:
• Longer Commercials
• Online Teasers
• Real People
• Funny People
• Appeal to Multi-Screen Viewers

The Business of the Super Bowl: By the Numbers
44 - Percentage of women who say they watch the Super Bowl "primarily for the commercials." As for men, 31% tune in mainly to check out the ads.
At Least 10 - Number of automotive brands expected to advertise during the Super Bowl (Acura, Audi, Chevy, Honda, Hyundai, Kia, Lexus, Suzuki, Toyota, Volkswagen).
50 - Approximate percentage of Super Bowl ads that were available to view online several days before they air on TV during the game.
$11 Billion - Estimated total that'll be spent on the Super Bowl by American consumers this year. The average viewer is expected to drop $63.87 on snacks, beverages, and apparel, up from $59.33 a year ago.

Courtesy: Ian Barrie, Creative Director for Cole's Quality Foods