GRAND RAPIDS (WZZM) -- Bright, boisterous, flare. Shirts and pins are "dressing up" Gilda's LaughFest Central set to open Monday morning.

Joanne Roehm, Festival director says, "We're unloading merchandise, print outs, all kinds of things for people to come out and get."

The organization's ten day comedy line up is expected to spread plenty of smiles. But the most important thing is what the festival supports.The money raised pays for support groups and grief counseling for cancer patients-- or the families that survive them.

So far, LaughFest raised a half a million dollars. And had 55,000 attendees from more than 15 states and Canada. This year is expected to be just as big and as bright.

Roehm says, "We try to create a diverse and fresh festival each year. We're really thrilled with this years line up. We also have a lot of free events so we try to make things accessible for the entire community."

And that access starts at LaughFest Central locatedin the GRAM.

Roehm says, "We'll have volunteers on hand, so if you have questions what you want to see, how to navigate to see a show, you can do that all right here."

You can buy tickets on site. Learn more about this year's LaughFest by clicking here.