GRAND RAPIDS (WZZM) -- Bill Bailey, a longtime radio disc jockey and executive at stations in Michigan and the rest of the country, died Wednesday morning. He was 66.

Bailey died of an apparent heart attack on the 17th tee at the Meadows golf course in Allendale, according to representatives from WGVU-AM. Two coworkers gave Bailey CPR, but he was later pronounced dead. Bailey and others were taking part in a station golf outing at the course.

Bailey had a long career in radio, working as a disk jockey at WLS-AM in Chicago, WDRQ-FM in Detroit, and stations in Washington, D.C., and other cities. He had served as program director and afternoon personality on WLHT-FM in Grand Rapids before becoming the morning drive host on WGVU Real Oldies 850/1480 AM.

"Bill has been an integral part of building WGVU Real Oldies," says station general manager Michael Walenta on the WGVU Facebook page. "We will miss his smile, his style, and the contribution he has made to our station and our lives. His passion for music, golf, and the community are an inspiration. Please keep Bill's family in your thoughts."

Bailey, a Chicago native,won a Marconi Award from the National Association of Broadcasters in 1998, and was a finalist for the NAB's Crystal Award from 2005 to 2007.

Bill Bailey is survived by his wife and daughter.