LANSING, Mich. (Kristen M. Daum, Lansing State Journal) - In the never-ending battle between Spartan and Wolverine dominance, Green and White wins out when it comes to displaying school spirit on Michigan's roads.
For more than a dozen years, the Secretary of State's office has offered specialty license plates that help raise funds for the state's 15 public universities and several special causes or nonprofit organizations.
In that time, state records show Michigan State University's license plate has garnered the most popularity - with more than a half-million sold since the plate debuted in 2000, along with other college plates.
By comparison, the license plate for the University of Michigan in Ann Arbor has drawn about 362,000 patrons, topping out at third most popular behind a patriotic plate that debuted after the Sept. 11, 2001, terrorist attacks.
MSU officials said the popularity of the university's plate likely stems from its large alumni base in Michigan.
"We pride ourselves on being the university for the state, so it's definitely refreshing to hear we have the most popular one," MSU spokesman Jason Cody said. "Anytime you can get the Spartan brand more visible, it's a good thing."
For each plate, the state splits the profits with the benefiting university, organization or special cause.
The plate costs drivers $35 in addition to normal registration fees. Of that, $25 goes to the organization and $10 goes back to the state as a service fee to produce the plate.
Renewing the tags for the plates costs drivers $10 extra, which goes entirely to the benefiting organization, said Fred Woodhams, spokesman for the Michigan Secretary of State.
For the rest of the story, check out the Lansing State Journal.