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GRAND RAPIDS (WZZM) -- City leaders are kicking off their campaign in support of a parks investment millage.

The Neighbors for Parks, Pools and Playgrounds officially launched their Yes! GR Parks campaign at Cherry Park Friday, with the help of Mayor George Heartwell and Grand Rapids Public Schools Superintendent Teresa Weatherall Neal.

The proposed millage would be .98 mills for seven years, costing the owner of a home with a market value of $89,000 approximately $44 a year. Supporters say the millage would generate $4 million each year, which would be used to repair park equipment and add new features and facilities to the city parks. A portion of the millage would also go toward keeping city pools open longer.

The Neighbors for Parks, Pools and Playgrounds say improvements to the parks through the millage would increase property values and make neighborhoods more attractive places to live. Joe Jones, President of the Grand Rapids Urban League, also says better parks and recreational facilities have been linked to reductions in crime.

City voters will decide the proposed millage's fate November 5.