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GRAND RAPIDS (WZZM) -- He's a judge and consultant on the hit ABC Show, 'Shark Tank' and Tuesday, Daymond John shared his secrets to success with a local audience.

John spoke at a Chamber of Commerce luncheon. The investor founded fashion brand Fubu and his own consulting firm. He talked about one aspiring clothing designer who impressed him on the show.

"He landed in LA to shoot the show and he stopped over at 30 houses and he went door to door selling his belts, and he sold 27 by the time he got all the way to the show," recalled John."Those people are amazing people, those people will not give up and they will keep proving their theory is right. "

John says he invests in a person, not a company, so he gives these tips:

  • Know the market
  • Always try to improve
  • Love what you do.