WALKER, Mich. (WZZM) -- After more than a decade, Schuler Books' on Alpine Ave will be closing in April.
The owners decided not to renew the lease saying the increased cost would impact the stores viability. They hope to focus on other retail opportunities and increase investment in their flagship store on 28th Street.
"While we regret having to close the Alpine store, it has had its challenges, including difficult traffic patterns on Alpine Avenue and a lack of visibility from the road. The Alpine store has always done a lower volume of business than our other three locations. Strategically this will give us an important opportunity for redirection of resources into new growth areas which will insure the future strength of the company as a whole," said owner, Cecile Fehsenfeld.
The closing of the Alpine store comes after last year's closure of a downtown Grand Rapids store. Bookstores nationwide face increase competition from online book stores and e-readers.
"Today we live in an ever changing marketplace. Taking this step will allow us to keep our focus on the future growth and evolution of the company within that changing marketplace," says co-owner Bill Fehsenfeld.
Schuler Book's was founded in 1982 by husand and wife, Bill and Cecile Fehsenfeld, and remains the largest independently owned bookstore in West Michigan.
Store Closing Sale: Begins February 14
• Beginning at 25% off all books, and 50% off all gift merchandise
• Some fixtures and cafe/restaurant equipment will also be sold, inquire for pricing