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GRAND RAPIDS (WZZM) -- Developers are opening a new business and conference center aimed at helping small and large companies to share ideas and innovate.

Blue 35is opening Wednesday at 35 Oakes St. SW, in the Heartside neighborhood's tallest building. It was the former home of the New Mertens Hotel and Heartside Manor.

The building features modern workspaces and meeting centers.It also has concierge-level services and office space, all based on business' needs and budgets.

It also has two special rooms for people to collaborate on projects using 160 acres of virtual workspace. It's state-of-the-art technology called "bluescape," interactive screens that can link to laptops and tablets.

Blue35 is part of a collaboration between Rockford Construction and Haworth.