Grand Rapids, Mich. (WZZM)-- LaughFestis once again attempting to break another Guinness World Recordduring its kickoff event.

This year, LaughFest organizers want to break the world's record for the largest gathering of people wearing false mustaches. The event will be Thursday, March 7 at Rosa Parks Circle. People are encouraged to gather at 5:30 pm with the official attempt to break the Guinness World Record at 6:30 pm.

You may recall past record breaking kick-offs for LaughFest. In 2011, 925 rubber chickens were tossed. And in 2012, 607 people danced the chicken dance while wearing chicken masks.

The kick off event March 7 will include chicken dinner specials at area restaurants, free opening night parties and comedy preview shows.

For a complete list of Gilda's LaughFest 2013's performers and events, or to purchase tickets, visit or call 616-753-HAHA (4242).