SPARTA, Mich. (WZZM)-- A new taco eating champion now reigns in Sparta.

The owners of Downtown Trini's say Joe Apolo of Conklin ate 40 tacos Saturday night, breaking Tommy "Too Tall" Thompson's previous record of 39 tacos.

In honor of his feat, Trini's picked up Apolo's $35.60 taco bill, sent him home with a free t-shirt, and they are adding his name to their taco wall of fame.