(WZZM) - Start Garden has invested in a new app called The Arena, which will allow college coaches and recruiters to view the athletic resumes of high school athletes across the US.
Student-athletes will be able to update their profiles with verified stats, videos, and awards throughout their high school years.
Will Bowser, founder of The Arena, hopes the app will mutually benefit athletes and coaches by expanding the recruiting process and tailoring the athlete's profile to fit the sport he or she plays.
"With over 4,000 colleges and universities in the US and over 34,000 high schools The Arena has the ability to impact the recruiting process and broaden the reach of coaches at all levels," Bowser explains.
Bowser will conduct market research and beta testing through several schools in West Michigan with the investment from Start Garden.